Case Study: TodayTix lifted show page views up to 24% with artwork experiments

Key results

The challenge

TodayTix, a global ticketing marketplace connecting an audience of more than 20 million with live shows, wanted to know which poster artwork most effectively drove users to click into a show's page. Creative was described as a one-shot decision the team did not want to make blind.

The solution

TodayTix used GrowthBook to run A/B tests on show artwork, measuring the increase in users clicking into a show's dedicated page and reaching statistical significance in roughly two weeks per test.

The results, in context

Individual show experiments delivered page-view lifts ranging from 10% to 24% from optimized artwork, with a consistent ~10% lift attributable to larger title treatment alone. The team ran 50+ experiments across 40 shows, building an accumulated experimentation baseline.

Products used