Case Study: GOG sustains 99% deliverability at scale with GetResponse
Key results
The challenge
GOG (Good Old Games) needed to send high-volume email to millions of website visitors each month while maintaining exceptional deliverability. Previous email service providers could not handle its scale requirements.
The solution
GetResponse enabled onboarding through Assisted IP Warmup, provided a dedicated Customer Experience Manager, and delivered continuous platform improvements based on GOG's specific feedback and requirements, supporting a capacity of up to 2 million emails per hour.
“Other companies don't work as closely with businesses as you do… you develop features based on our requirements that address our business needs.”
KZKamil ZukowskiDirect Marketing and Monetization Manager at GOG
The results, in context
GOG sustains a 99% deliverability rate while sending millions of emails monthly at a capacity of up to 2 million emails per hour. At its scale, GOG notes that for every 1,000,000 emails sent, a 1% increase in deliverability is equal to 10,000 more customers receiving the email.