Case Study: Genpact improves cross-team collaboration 40% with monday.com
Key results
The challenge
Genpact's globally distributed marketing team managed roughly 24 concurrent large-scale campaigns across scattered spreadsheets with no centralized visibility. Campaign managers struggled to find the latest versions, track status, identify bottlenecks, or give stakeholders reliable turnaround estimates.
The solution
Genpact deployed monday work management to build a centralized go-to-market campaign calendar with hierarchical program-to-activation views, workflow apps comparing target versus actual timelines, automated brief-submission forms, and leadership dashboards.
“Since adopting monday.com, our global marketing department has seen a 40% improvement in cross-team collaboration for successful end-to-end campaign planning and execution.”
SPSarah PharrAVP, Marketing, Genpact
The results, in context
monday.com reports a 40% improvement in cross-team collaboration for end-to-end campaign planning and execution, the full removal of spreadsheets, and a 25% decrease in email exchanges.