Healthcare & Pharmaceuticals — Ex Vivo TestingSourced

Case Study: Genoskin roughly doubles revenue after moving off spreadsheets to Nutshell

Genoskin Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Genoskin

Industry

Healthcare & Pharmaceuticals — Ex Vivo Testing

Challenge

Tracking commercial activity across Excel and a prior CRM became difficult as the company grew.

Headline result

Genoskin's revenue roughly doubled in a year after replacing Excel and a prior CRM with Nutshell

Key results

~2x

Revenue growth

roughly doubled over the last year

The challenge

Genoskin, a France-based ex vivo human-skin testing company serving pharmaceutical and cosmetics clients, tracked commercial activity in Excel and a previous CRM, Teamleader. As the company grew, monitoring deal progress and managing customer communications became increasingly difficult.

The solution

Genoskin replaced Excel and Teamleader with Nutshell. The CEO and European sales team used it for lead tracking, pipeline management, sales automation, reporting, and hot-lead monitoring.

“We've found our happiness with Nutshell.”
EM
Eric Merle
Chief Commercial Officer, Genoskin

The results, in context

Over the following year, Genoskin's revenue roughly doubled while the company expanded its geographic reach. Chief Commercial Officer Eric Merle said the team settled on Nutshell after weighing other tools.

Products used

Nutshell CRMNutshell Sales automation