Case Study: Eclectic Music retains 90% of customers through a pandemic pivot

Key results

The challenge

Eclectic Music, an Atlanta-based music school, relied on in-person instruction. The COVID-19 pandemic forced a rapid shift to online lessons, and Executive Director Jennifer Acker fell ill with COVID-19, creating uncertainty for the school during the transition.

The solution

The school used Nutshell to centralize communication with students and teachers and to run email campaigns explaining its situation and requesting community support as it moved instruction online.

The results, in context

Through the pivot to online lessons, Eclectic Music retained 90% of its customer base. The school attributed the outcome to community loyalty sustained through transparent, CRM-managed communication.

Products used