Case Study: Food Huggers absorbed a viral demand spike on ShipBob with 98.2% OTIF
Key results
The challenge
Food Huggers experienced sharp, unpredictable demand spikes, including a national TV appearance, that risked overwhelming fulfillment and delaying orders during peak volume.
The solution
Food Huggers relied on ShipBob's fulfillment network and built-in order-management and analytics tools to scale through demand surges with a single 3PL.
“Whether we're doing regular order volumes or selling a year's worth of orders in one day, ShipBob is prepared and able to fulfill those orders.”
JBJuliana BrasilDirector of Operations, Food Huggers
The results, in context
Per ShipBob's published customer story, Food Huggers saw a 497% increase in average monthly sales in January 2021 and a 786% increase in order volume in the first week after a Today Show appearance, while maintaining a 98.2% on-time, in-full rate. Figures are quoted from the public source and dated.