Case Study: The financial engine behind Firehouse Subs' nationwide expansion
Key results
The challenge
Firehouse Subs, a premium sandwich franchise with 1,370+ stores across seven countries, needed to empower franchisees with data to make better business decisions as it scaled from 300+ to over 1,000 locations. Managing financial and operational performance across a rapidly expanding network introduced significant complexity.
The solution
Firehouse Subs used Keboola to enable automated reporting, franchise-level performance insights, and consolidated financial oversight. Giving franchisees access to data changed how the brand worked with them, supporting decisions across the network.
“We needed to empower franchisees with data to make better decisions for their businesses, which in turn would drive growth for the entire brand.”
DWDanny WalshVice President of Reporting & Analytics, Firehouse Subs
The results, in context
Firehouse Subs achieved an average annual ROI of $1.4M with payback in under three months, and reported measurable revenue improvements across hundreds of locations. Keboola supported the brand's scale from hundreds to over 1,000 shops.