Case Study: Fire & Flower cuts candidate follow-ups by at least 75% with Certn screening
Key results
The challenge
Fire & Flower is a cannabis retailer that must complete criminal record checks and confirm provincial cannabis certifications before staffing keyholder and senior roles. For its recruitment team, a slow candidate experience delayed getting stores staffed with qualified people and reflected poorly on the company.
The solution
Fire & Flower adopted Certn for identity verification and criminal record checks as part of its hiring workflow.
“I wish we knew about Certn sooner. I think about all those times when our stores needed more employees, and we were waiting for those regulatory requirements.”
CRChristina G. RoyRecruitment Supervisor, Fire & Flower
The results, in context
After adopting Certn, follow-ups with candidates dropped by at least 75%, freeing the recruitment team to focus on other priorities. The company noted the platform helped it staff stores faster while meeting regulatory requirements.