Case Study: EECU improves deposit-change success rate by over 50% with Pinwheel PreMatch
Key results
The challenge
EECU, a Fort Worth, Texas credit union founded in 1934 with $3.85B+ in assets, wanted to deepen primacy with members, appeal to younger audiences, and grow low-cost consumer deposits. Its previous digital deposit-switching solution offered a less intuitive user experience that resulted in a poor success rate.
The solution
In 2024, EECU implemented Pinwheel Deposit Switch with PreMatch, which lets users bypass platform search and credentialed login. PreMatch proactively identifies the user's payroll account and authenticates via a one-time passcode.
“Pinwheel's performance surpasses our previous provider. From both an implementation and ongoing partnership perspective, we've been very happy with the attention and support from their team.”
TBTim BurchChief Information Officer, EECU
The results, in context
EECU implemented Pinwheel Deposit Switch with PreMatch in just three weeks and saw an immediate impact on conversion. The credit union reported a 50%+ improvement to the success rate of members attempting a direct deposit switch versus its previous provider.