Case Study: Dr. Squatch lifts conversion 79% and earns 27x ROI with Okendo Reviews
Key results
The challenge
Dr. Squatch, a fast-growing men's personal care brand, wanted customer feedback to be more visible and actionable across its Shopify storefront. The team was looking to turn reviews into a stronger driver of conversion, retention, and loyalty.
The solution
Dr. Squatch adopted Okendo Reviews to collect user-generated content and surface it across the shopping experience, using review summaries and filters to help shoppers understand what other buyers thought. Review content was activated across paid social, email, and owned channels.
“Okendo made our customer feedback visible and actionable — and it shows up directly in our conversion rate and retention.”
AJAvi JhinganSenior Product Manager, Dr. Squatch
The results, in context
Dr. Squatch reports a 79% increase in conversion rate for shoppers who interacted with reviews versus those who did not, a 16% increase in average order value for review engagers, and a 27x ROI with Okendo Reviews. The figures are quoted from the company's published Okendo customer story and dated to that source.