Case Study: Bloom Nutrition drives a 436% conversion lift with Okendo Quizzes
Key results
The challenge
Bloom Nutrition, an influencer-powered wellness brand selling greens and superfood blends, wanted a more personalized, education-led shopping experience. The goal was to guide shoppers to the right products in a way that would convert and retain customers.
The solution
Bloom Nutrition deployed Okendo Quizzes to create conversational, personalized product recommendations and to gather insights on customer preferences. The quizzes were used to better serve customers and inform merchandising.
“With Okendo Quizzes, personalization is really just listening at scale. They feel like a conversation and give us valuable insights to better serve our customer.”
JMJessica MarraHead of DTC & Growth, Bloom Nutrition
The results, in context
Bloom Nutrition reports a 436% increase in conversion rate for quiz engagers, a 44% increase in average order value for quiz shoppers versus the site average, and an 18.75x ROI from Okendo Quizzes in 90 days. The figures are quoted from the company's published Okendo customer story and dated to that source.