Case Study: Geberit AG rebuilds its corporate website on the Crownpeak DXP for 41 countries
Key results
The challenge
Geberit AG, a leading European manufacturer of sanitary systems with operations in 41 countries, found its previous content management system could no longer meet its needs. Individual microsites and stand-alone solutions needed to be consolidated into one global website. The company required an easy-to-use platform that marketing and communications teams could use to target diverse user groups and integrate multimedia content efficiently.
The solution
After a selection process involving ten other suppliers, Geberit chose Crownpeak's hybrid headless CMS and Digital Experience Platform. The platform gave roughly 100 global editors a single tool to design, update and reuse content, target audiences by country, language and interest, and integrate third-party services such as video management through Crownpeak's AppCenter.
“The Crownpeak solution has met our need for a highly sophisticated, internationally-oriented web presence and helped us publish our product information and brand communication faster while also targeting specific user groups.”
RZRolf ZugerIT Application Analyst, Geberit AG
The results, in context
Crownpeak enabled Geberit to publish product information and brand communication 50 percent faster and to target specific user groups more effectively across 41 countries. The company redesigned and published its new corporate website within four months using Crownpeak's out-of-the-box capabilities, and its overseas sales offices launched and updated local sites in a timely, cost-effective way.