Case Study: Fast Growth, Aligned Teams: How Crakmedia Scaled With Betterworks
Key results
The challenge
Crakmedia, a Quebec City-based digital marketing company with 180+ employees, was growing quickly and needed to keep teams aligned as it scaled. Managing goals and performance consistently across the organization had become difficult to sustain.
The solution
Crakmedia adopted Betterworks for performance management, Goals & OKRs, and performance reviews, integrated with Slack and Jira. Nearly 2,000 quarterly goals are set in the flow of work, with 100% adoption across employees.
“Everyone from the receptionist up to me and my goals are aligned. Everybody — no exceptions.”
OBOlivier BouchardChief Operating Officer, Crakmedia
The results, in context
Annual turnover dropped from 34% in 2019 to 15% by 2023, while the employee engagement score climbed from 7.4 to 8.2. Time to hire shrank from 52 to 22 days and time to full productivity fell from up to 12 months to as few as 3.