Case Study: Coterie lifts positive Instagram sentiment 700% with Dash Hudson social listening
Key results
The challenge
Coterie put community at the heart of its social strategy and wanted to shift focus from surface metrics like likes and followers toward more meaningful indicators such as comments, shares, and saves. It needed to track sentiment and identify which content genuinely resonated with its audience.
The solution
Coterie used Dash Hudson's Community Insights and AI-powered social listening to monitor comment sections in real time, gauge audience sentiment, and identify top UGC. By comparing the sentiment and engagement of organic versus paid-boosted campaigns, the team used sentiment analysis to refine its content strategy.
“I absolutely love Dash Social's top UGC feature. It's a fantastic snapshot for identifying strong engagement and community.”
CACheyenne AdlerSenior Social Strategist at Coterie
The results, in context
In the first four months of 2023 (1 January to 30 April), Coterie reported a 700% increase in positive sentiment on Instagram and a 470% increase on TikTok, plus a 45% increase in both UGC estimated reach and UGC mentions. Its average engagement rate rose 27% across channels over the same period.