Case Study: ALOHA lifts Instagram engagement 82% on content pillars with Dash Hudson
Key results
The challenge
As an up-and-coming food brand, ALOHA faced a crowded Instagram landscape and needed to identify what content resonated most with its audience. It also wanted to convert social activity into site traffic and sales.
The solution
ALOHA used Dash Hudson to hone in on the content that resonated with its audience and to manage Instagram comments and community engagement. After testing Instagram Shopping and finding it did not resonate, the brand returned to a link-in-bio (LikeShop) approach to drive click-throughs to blog posts and recipes.
“As a food brand, it just makes sense to be driving to sales conversions online. When we tried Instagram Shopping, the call-out of a shopping bag on a picture of a smoothie bowl just didn't resonate with our audience. We actually decided to switch back to LikeShop, and now see strong click-throughs on blog posts and recipes!”
TCTaylor CronkFormer Social Media Manager at ALOHA
The results, in context
ALOHA reported a 13% increase in engagement after one year with Dash Hudson and an 82% engagement increase on its identified content pillars. The brand also reported strong click-throughs to blog posts and recipes after refining its link-in-bio strategy.