Case Study: Surefoot's mobile cart redesign lifts Smith Optics checkout on Convert
Key results
The challenge
Data showed the greatest customer drop-off in Smith Optics' mobile checkout occurred on the cart page, where users reported frustration and confusion with the UX and were unsure of the next step.
The solution
Agency Surefoot ran a mobile-specific cart redesign with Convert, moving the login option to the top, enlarging tap targets for editing the cart, and adding a prominent primary checkout CTA.
“The test resulted in an 8% lift in visits to checkout at 95% statistical significance, 3.4% lift in transactions and an increase of $1.39 in RPV – not a bad win!”
BSBrian SchmittCo-founder, Surefoot
The results, in context
The test delivered an 8% lift in visits to checkout at 95% statistical significance, a 3.4% lift in transactions, and a $1.39 increase in revenue per visitor, alongside reduced user frustration in post-test analysis.