Marketing & AdvertisingSourced

Case Study: BlueLambda scales client A/B testing on Convert Experiences

BlueLambda Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

BlueLambda

Industry

Marketing & Advertising

Challenge

Previous A/B tool was expensive, inflexible, poorly supported

Headline result

After switching from costlier tooling, BlueLambda ran faster tests and drove large conversion and revenue gains for clients.

Key results

+378.69%

revenue from one test

best-performing client experiment

+239%

conversions in two months

eCommerce client

+10%

add-to-cart actions

another client, two months

The challenge

BlueLambda's previous A/B testing software was expensive, inflexible, and poorly supported. The consultancy needed a solution that could adapt to changing client conditions.

The solution

BlueLambda adopted Convert Experiences for A/B testing, citing affordability, easy installation, a broader feature set, and responsive support that reduced the time to code, integrate, and analyze tests.

“Convert has a superior feature set compared to other solutions on the market, and superior support by a team that actually knows what they are doing.”
FT
Francis Teo
Director, BlueLambda

The results, in context

Client results included 239% more conversions within two months for one eCommerce store and a 10% increase in add-to-carts within two months for another. A standout experiment drove a 378.69% increase in revenue.

Products used

Convert Convert Experiences