Case Study: Cro Metrics drives 10x experimentation ROI for Hivelocity with Convert
Key results
The challenge
Hivelocity needed to understand which inbound channels drove conversions across customer segments and to identify funnel drop-off points worth optimizing.
The solution
Working with agency Cro Metrics, the team implemented visitor tracking, attribution analysis, and ROAS calculation across the customer journey, then ran A/B tests on high-impact pages using Convert's platform and advanced segmentation.
“Convert is an affordable AB testing option for relatively low traffic volume websites. We were able to make informed recommendations and de-risk business initiatives very quickly because of this product.”
JLJennifer LindsayGrowth Strategist, Cro Metrics
The results, in context
The experimentation program returned 10x ROI, with half of the tests accounting for 85% of the impact. Individual wins included a 187% increase in checkout starts on the dedicated-server page, a 180% increase in hero CTA clicks on the homepage, and a 53% conversion-funnel increase from knowledge-rail experiments.