Media & PublishingSourced
Case Study: Smart Insights grows paid memberships 157% with Convert Experiences
Smart Insights Case StudySourced & dated by Case Study Desk
Key results
The challenge
Smart Insights, an established digital-marketing company, wanted to grow further by improving conversion metrics on its membership offerings.
The solution
Conversion Rate Experts partnered with Convert Experiences to conduct deep research and systematic A/B testing focused on homepage navigation, forms, and pricing.
“One of the best features of the service with Conversion Rate Experts is that it's really based on deep research.”
DCDr. Dave ChaffeyCEO and co-founder, Smart Insights
The results, in context
The program produced a 157% increase in paid memberships and a 91% increase in annual memberships. Navigation optimization alone accounted for a 75% increase in paid memberships.
Products used
Convert Convert Experiences