EducationSourced
Case Study: Learning Success Blog lifts sign-ups and course completion with Convert
Learning Success Blog Case StudySourced & dated by Case Study Desk
Key results
The challenge
Learning Success Blog faced a 1-2% newsletter sign-up conversion rate and under 10% completion on its 12-month courses, with high learner abandonment within weeks of enrollment and no clear optimization strategy.
The solution
The team used Convert's A/B testing software to segment traffic and refine targeted messaging for different user groups.
“Dennis took the time to explain the numbers behind A/B Testing and how it could impact our business. He made this technology make sense.”
PWPhil WeaverFounder, Learning Success Blog
The results, in context
Newsletter sign-up conversion rose from 1-2% to 25-28%, and course completion improved to over 80%. The higher customer lifetime value enabled new marketing investments.
Products used
Convert Convert Experiences