Case Study: iProspect lifts lead conversions 15% with a Convert pricing-transparency test

Key results

The challenge

A high-ticket filtration-products company distributing through franchisees saw low lead-form submissions, attributed to a lack of pricing transparency on the website.

The solution

iProspect ran an A/B/C test with pricing variants, comparing a control with no pricing against a low starting-price option and a high starting-price option, framed as monthly payments.

The results, in context

The low-price variant produced a 15% increase in lead-submission conversion rate at 95.26% confidence, drawn from about 22,000 test visitors over four weeks, with a higher lift among visitors aged 25-34.

Products used