Case Study: Land O'Lakes boosts conversion rate by 38% with Lytics CDP personalization
Key results
The challenge
Land O'Lakes' Purina brand needed to reach distinct audiences, such as horse owners and dairy farmers, with relevant messaging. Content that appealed to one buyer type did not resonate with another, limiting the effectiveness of generic campaigns.
The solution
The team combined Contentstack with the Lytics CDP to analyze behavioral data, identify affinity audiences by content interest, and deploy personalized web banners and offers targeted to specific segments.
“Impressions are the metric of a failed marketing campaign. If you're not getting the conversions, it means you weren't hitting the right audience. You may not reach a million people, but we're going to reach the right people with the right message. And that's where Lytics helps us.”
SRSteve RudeOptimization Manager, Marketing
The results, in context
Personalized experiences drove a 38% conversion rate on free-trial signups and a 29% click-through rate on custom banners. Across all offers, the average conversion rate reached 30%.