Case Study: Dawn Foods finds recipe for online success
Key results
The challenge
Before 2019, Dawn Foods handled all orders in person or by phone. The company needed an agile, scalable online ordering platform that could support its extensive bakery product catalog while letting non-technical business users manage content directly.
The solution
Dawn Foods built its e-commerce experience on Contentstack's MACH (microservices, API-first, cloud-native, headless) architecture, prioritizing ease of use so business users could manage content without technical skills.
“Content updates in our site run 80% faster compared to a monolith CMS. In some cases, the content that could take up to a week to publish using a monolith CMS, we can publish in less than an hour with Contentstack.”
GSGireesh SahukarVice President of Digital, Dawn Foods
The results, in context
Dawn Foods reported a 50% increase in online orders and content publishing running 80% faster than its previous monolithic CMS. The team shipped six major releases in the first six months after launch.