Case Study: StubHub delivers up to 6x faster image loads with Cloudinary
Key results
The challenge
StubHub needed to optimize digital assets across more than 30 viewports and multiple devices while managing massive scale. Ensuring brand safety with partner-supplied content added further complexity.
The solution
StubHub adopted Cloudinary's platform with AI-powered image transformations, facial recognition for smart cropping, and digital asset management to automate optimization and delivery.
“Cloudinary has created a no-fail, self-service system for brand, partners and event teams to use our content correctly.”
SSSusan StieglitzHead of Imagery, StubHub
The results, in context
Cloudinary delivered up to 6x faster image load times and 3-to-4x faster page loads for StubHub, with up to a 60% reduction in page weight. The platform supports 120,000 active events managed simultaneously and 800-1,200 new events published daily.