Case Study: MANSCAPED loads 90% of assets in 7 seconds with Cloudinary
Key results
The challenge
MANSCAPED struggled with distorted images, localization issues, and inefficient asset-management workflows. As product lines expanded, it faced scalability problems in asset delivery, oversized assets sent to mobile devices, and complex handoffs between teams.
The solution
MANSCAPED implemented Cloudinary's image and video API platform integrated with Figma, Gatsby, and Strapi to streamline asset management within a composable tech stack.
“Seeing more optimized images and better image quality across our sites is a huge win for us, and that improvement has been the biggest value because we like to tell stories through assets.”
RARama AnnaswamyVice President of Media Technology, MANSCAPED
The results, in context
With Cloudinary, 90% of MANSCAPED's assets load within seven seconds, asset quality and performance improved by 50%, and Largest Contentful Paint improved by 25%.