Case Study: Mattel achieves 80% faster page loads with Cloudinary
Key results
The challenge
Mattel faced outdated, monolithic tech stacks with disorganized asset-management processes, long turnaround times, and poor performance during peak periods such as flash sales. These issues caused timeouts and page load failures.
The solution
Mattel implemented Cloudinary's AI-powered platform within a MACH-based composable architecture for asset optimization, transformation, and delivery across channels.
“Before Cloudinary, flash sales would often break due to content delivery issues. With Cloudinary, we've eliminated those challenges, allowing us to scale and serve content without disruption.”
DMDeepak MadhavanChief Architect, Mattel
The results, in context
Cloudinary delivered 80% faster page load times and a 3x activation rate for Mattel, powered by more than four million automated asset transformations. The platform serves 50 million image requests and 8 million video requests daily.