ManufacturingSourced

Case Study: Steelcase cuts homepage size 90% with Cloudinary

Steelcase Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Steelcase

Industry

Manufacturing

Challenge

Inconsistent image standards across 3,000 products and poor performance in China

Headline result

Steelcase reduced its homepage size by 90% and cut page load times in China by 90% with Cloudinary

Key results

90%

Reduction in homepage size

~11 MB to 970 KB

90%

Reduction in page load times in China

~1 min to 6-8 sec

The challenge

Steelcase struggled with inconsistent image management across 3,000 distinct products due to varying dealer control and image standards. Data routing through China caused severe performance degradation for users in that region.

The solution

Steelcase used Cloudinary's dynamic image sizing, programmable q_auto and f_auto features, named transformations, conditional formatting, and a multi-CDN service including a China CDN.

“One of the key things I value is the partnership we've had with Cloudinary. Every individual from Cloudinary has been an expert advisor and guide.”
AW
Andrew Wyatt
Senior Application Engineer, Steelcase

The results, in context

Cloudinary reduced Steelcase's homepage size by 90%, from roughly 11 megabytes to 970 kilobytes, and cut page load times in China by 90%, from nearly a minute to six-to-eight seconds.

Products used

Cloudinary Cloudinary Programmable MediaCloudinary Cloudinary Multi-CDN