Case Study: Mint Velvet cuts photoshoot upload time from 30 minutes to 5 with Cloudinary
Key results
The challenge
Mint Velvet's legacy Microsoft SharePoint system created bottlenecks including file deletions, no search capability, and an inability to collaborate on images simultaneously. Image quality was poor and processing from photoshoot to web publication was slow.
The solution
Mint Velvet used Cloudinary's prebuilt Shopify integration together with MediaFlows low-code automation to automatically sync assets, metadata, and transformations between Cloudinary and Shopify.
“Cloudinary has significantly simplified the creative team's workflow. The improvements over our previous system are substantial — a truly remarkable upgrade.”
PNPeyman NaeiniChief Technology Officer, Mint Velvet
The results, in context
Cloudinary cut Mint Velvet's photoshoot bulk-upload time from 30 minutes to 5 and reduced image delivery time from 15 minutes to instant. Creative tasks that previously took 30 minutes are now completed in five, across 100+ photoshoots a year.