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Case Study: Mecum Auctions saves 2,000+ working hours with Cloudinary

Mecum Auctions Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Mecum Auctions
Industry
Automotive
Challenge
Manual image processes that could not scale past 2M+ high-quality images
Headline result
Mecum Auctions saved over 2,000 working hours through automated image uploading and doubled page load speed with Cloudinary

Key results

2,000+ hrs
Working hours saved
via automated image uploading
2x
Faster page load times
1/100th
Time to deliver optimized images
for online advertising

The challenge

Mecum Auctions relied on manual image retrieval and management processes that did not scale. Its legacy systems could not handle more than two million high-quality images, and optimizing images for different devices and formats was time-consuming.

The solution

Mecum adopted Cloudinary's API-first digital asset management platform, integrated with a headless WordPress VIP and Vercel setup to automate uploading and optimization.

On a scale of one to a 10, it's a no-brainer—I'd give Cloudinary a 10. If you compare the old website with what we have now it's the difference between night and day, the value add is just tremendous.

CC
Cade Cannon
IT Director, Mecum Auctions

The results, in context

Cloudinary's automated image uploading process saved Mecum over 2,000 working hours and delivered 2x faster page load times. Optimized images for online advertising are delivered in one-hundredth of the previous time.

Products used

Cloudinary Cloudinary Digital Asset ManagementCloudinary Cloudinary Programmable Media