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Case Study: commercetools increased Merchant Center deployment frequency 7x with Checkly

commercetools Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
commercetools
Industry
Ecommerce
Challenge
Manual deployment verification and delayed issue detection
Headline result
commercetools adopted Checkly's Monitoring as Code to automate post-deployment checks, raising deployment frequency to at least daily and cutting issue detection to sub-minute.

Key results

Deployment frequency increase
weekly to at least daily
80%
Lower cost to integrate monitoring
new environments via CLI
10×
Faster issue detection
10+ min to sub-minute MTTD

The challenge

Before adopting Checkly, commercetools relied on infrequent manual deployments across many teams, with only basic uptime checks and no deeper service validation. Engineers manually verified deployments, and issues were often discovered only after they had already affected end users.

The solution

commercetools integrated Checkly directly into its CI/CD pipeline using the Checkly CLI and a Monitoring as Code workflow, adding Playwright browser checks, API checks, and heartbeat checks triggered after each deployment via CircleCI. A tagging system let the team run targeted groups of checks for specific deployment scenarios.

Checkly's CLI automated our deployment monitoring, making deployments stress-free and routine, something we are grateful for.

TD
Tobias Deekens
Remote Principal Engineer for Frontend Architecture, commercetools

The results, in context

commercetools increased deployment frequency from less than once a week to at least once a day across 16 Merchant Center frontend applications. The Checkly CLI reduced the cost of integrating monitoring into new environments by 80%, and mean time to detect fell from more than ten minutes to sub-minute, giving roughly 10x faster issue detection.

Products used

Checkly Checkly CLI (Monitoring as Code)Checkly Playwright Browser ChecksCheckly API ChecksCheckly Heartbeat Checks