Case Study: Wreaths Across America lifts conversion 251% with BigCommerce and Catalyst
Key results
The challenge
Wreaths Across America manages thousands of sponsorship groups and locations, which made its ordering and operational processes highly complex. Offline and online processes, manual spreadsheets, and a growing number of sponsorships slowed growth, while checkout friction and workflow confusion required constant corrections and internal support.
The solution
The organization implemented Catalyst on BigCommerce to improve data mapping, system integration, and performance, and redesigned its checkout experience and order workflows.
“Reducing our reliance on manual processes has really helped. Not managing from spreadsheets has been huge for our productivity.”
LSLogan StaplesDirector of Customer Operations and Co-Director of Information Systems, Wreaths Across America
The results, in context
Wreaths Across America saw a 20% increase in average order value and a 251% increase in conversion, and eliminated over 35,000 manual corrections and reconciliation efforts annually. The team reported improved efficiency, visibility, and scalability across staff and volunteers.