Case Study: AS Colour scales international B2B and DTC growth on BigCommerce
Key results
The challenge
AS Colour, an apparel brand operating both wholesale (B2B) and direct-to-consumer (DTC) channels, faced the end of life of Magento 1. It needed a stable platform with robust B2B functionality that would not compromise the retail customer experience, plus a scalable foundation for global wholesale and DTC expansion.
The solution
AS Colour replatformed to BigCommerce, building seamless B2B and DTC experiences from a single storefront. It localized storefronts across its operating regions while maintaining a consistent brand experience, and streamlined wholesale operations with a custom tax exemption integration.
“It was those two things, features and functionality, that really set BigCommerce apart from the pack and ultimately led us to replatform to BigCommerce.”
JSJoe SharplinHead of Ecommerce, AS Colour
The results, in context
Comparing US store data from March 2024 to March 2023, AS Colour recorded a 51% increase in website visits, a 39% increase in orders, and a 45% increase in revenue. The brand reported growth across all four of its operating regions.