Health & BeautySourced

Case Study: Indigo Fragrance raises conversion 6.3% on BigCommerce

Indigo Fragrance Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Indigo Fragrance

Industry

Health & Beauty

Challenge

Outgrew a limited platform with manual processes

Headline result

6.3% higher conversion and 5-10 hours saved weekly

Key results

6.3%

Increase in conversion rate

5-10 hrs

Saved per week

manual tasks

2-3 weeks

To launch on BigCommerce

The challenge

Indigo Fragrance outgrew a limited platform that could not support rapid growth or catalog complexity. Manual processes and poor site performance slowed operations and the customer experience, and the business needed a scalable solution for both B2B and B2C customers.

The solution

Indigo Fragrance migrated to BigCommerce for a flexible, scalable foundation with a fast implementation, and deployed BigCommerce Payments to streamline checkout and unify financial operations.

“BigCommerce probably saves me five to ten hours a week just by simplifying small, tedious tasks.”
DT
Dawn Turner
Owner and Founder, Indigo Fragrance

The results, in context

Indigo Fragrance achieved a 6.3% increase in conversion rate with a faster, smoother checkout, saved 5 to 10 hours per week through automation, and launched on BigCommerce in 2 to 3 weeks.

Products used

BigCommerce BigCommerceBigCommerce BigCommerce Payments