Case Study: Regal Fish grows revenue 25% year-to-date with BigCommerce B2B
Key results
The challenge
Regal Fish's legacy custom-built site functioned as a brochure rather than a scalable ecommerce platform, with no native B2B capability to support a new wholesale revenue stream. It had limited tools to translate a complex, traditional seafood catalog into modern online buying experiences.
The solution
Regal Fish migrated to BigCommerce to run DTC and B2B from a single platform, activated BigCommerce B2B Edition for company structures, custom pricing, and salesperson-led workflows, and added partners including Agency51.
“We wouldn't be able to deliver these results without BigCommerce. It's the platform we chose to go through the journey with.”
HGHani GirgisEcommerce Manager, Regal Fish
The results, in context
Regal Fish increased revenue by 25% year-to-date, and 21% of all transactions now flow through PayPal. The platform supports growth across both DTC and B2B channels.