Case Study: Laser Clinics launches four global markets in six weeks on BigCommerce
Key results
The challenge
Laser Clinics operated legacy systems with discretely separated booking and buying journeys, on a rigid monolithic platform that limited scalability, personalization, and innovation without significant development. The business needed a more flexible digital foundation to support global growth.
The solution
Laser Clinics, with its development agency Aligent, replatformed to a modern composable commerce experience on BigCommerce, unifying browsing, booking, and buying, and building localized clinic experiences.
“We originally were in a very rigid environment, and we knew we wanted agility, flexibility, and the ability to scale, which BigCommerce offered us.”
ZDZoe DevineHead of Digital Customer Experience, Laser Clinics
The results, in context
Laser Clinics launched four global markets within six weeks and handled a 10x increase in peak retail traffic during launch. Up to 8% of bookings now convert into a checkout within the same session, and certain markets have already seen a 5% uplift in average transaction value.