Case Study: Bookline cuts consolidation costs 45% while scaling voice AI across 14 countries with Bandwidth

Key results

The challenge

Bookline builds conversational AI voice agents for hospitality brands and needed to onboard customers quickly while preserving their existing phone numbers. When it started in 2019, provisioning a single customer took around a week of manual number ordering and configuration. Verifying provider compatibility during transitions added operational complexity as the company expanded internationally.

The solution

Bookline adopted Bandwidth's APIs to automate phone number provisioning, bulk porting, and management across its markets. Self-service ordering let customers request numbers directly, and consolidating telephony onto a single global provider simplified compliance and support.

The results, in context

Bookline reports 45% cost savings from consolidation over 18 months and a 95% reduction in troubleshooting efforts. Onboarding that once took about a week was reduced to a few minutes, and the company reached $2M in annual recurring revenue while scaling to 14 countries.

Products used