Case Study: How better discovery questions led to 16% more sales for National General

Key results

The challenge

National General, a property-and-casualty insurer, wanted to test whether stronger discovery questions during calls would improve sales outcomes across its agents.

The solution

The insurer used Balto's Real-Time Guidance to prompt agents with improved discovery questions and measured the impact over a testing period.

The results, in context

Over a 14-week testing period, National General saw a 16% increase in sales attributed to the better discovery questions delivered through Balto.

Products used