Case Study: Allianz France amplifies its employee advocacy program with Sociabble
Key results
The challenge
Allianz France wanted to extend its brand reach on social media through its own employees rather than paid channels, while keeping participation voluntary. Coordinating a large, dispersed group of ambassadors and measuring their impact was a central hurdle.
The solution
The insurer ran an employee advocacy program on Sociabble, curating brand and expertise content that ambassadors could share to their personal networks. Participation stayed opt-in, supported by content the program supplied and simple sharing tools.
“Our employee advocacy program is based on the voluntary participation of our employees, reflecting their commitment and long-term motivation.”
JDJulie DremièreSocial Media, Influence, and E-Reputation Manager, Allianz France
The results, in context
According to figures published on Sociabble's case-study page, the program had 500 active ambassadors at a 92% utilization rate, who shared 756 pieces of content, generated 3.8M total social reach and 7,236 external clicks, and delivered €200,000 in equivalent paid-media savings in 2023. The figures are quoted from the original public source and dated to that page.