Case Study: Pandora cuts CAC 50% in key segments with ActionIQ CDP
Key results
The challenge
Pandora, a SiriusXM subsidiary serving more than 100 million monthly listeners, held years of granular first-party listening data across more than 100 million users. Large, dispersed and disparate customer data, rigid data structures, and a legacy Adobe-based foundation prevented a unified customer view and slowed marketing to a technical-request bottleneck teams called the 'SQL crazy train.'
The solution
After evaluating several customer data platforms, Pandora selected ActionIQ to centralize audience data at 100M+ user scale, enable marketer self-service, and automate channel integrations and suppressions in a phased rollout.
The results, in context
Within 90 days of go-live, ActionIQ was ingrained in Pandora's processes. The company onboarded 25+ team members to the platform and recorded a 50% reduction in customer acquisition cost (CAC) in key segments. The deployment supported 1.5B+ customer activations per day, ingested 30B+ rows of customer data daily, integrated 15+ channels and endpoints, and ran 80+ automated daily and weekly suppression lists and holdouts to paid media channels.