Case Study: Atlassian lifts conversion 71% after moving to ActionIQ's composable CDP
Key results
The challenge
Atlassian, a provider of team collaboration and productivity software, was running on a legacy, non-composable bundled CDP. Data movement was costly, system performance lagged, and the platform struggled to match the company's scale.
The solution
Atlassian moved from its legacy bundled CDP to ActionIQ's composable customer data platform to unify customer data and streamline campaign operations.
“ActionIQ has transformed our operations. With our previous, non-composable solution, data movement was costly, system performance lagged, and it struggled to match our scale.”
GSGlen ShillinglawGlobal VP of Marketing Operations, Atlassian
The results, in context
Following the migration to ActionIQ's composable CDP, Atlassian reported a 71% increase in customer conversion rates and a 65% reduction in campaign production time. The results were highlighted in ActionIQ's February 2024 announcement of its placement in the inaugural Gartner Magic Quadrant for Customer Data Platforms.