SoftwareSourced

Case Study: Access Group generated $1M in net new revenue as a Sugar OEM partner

Access Group Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Access Group

Industry

Software

Challenge

Needed a flexible cloud CRM to embed across multiple industry solutions

Headline result

A UK business-software provider embedded Sugar OEM Edition into its aCloud suite

Key results

$1M

net new revenue

as a Sugar OEM partner, prior year

25%

of net new business for the aCloud unit

The challenge

Access Group needed a cloud-based CRM flexible enough to serve customers across multiple industries while strengthening its principal channels and expanding into new sectors. It sought a platform it could embed within its own aCloud offering.

The solution

Access Group implemented Sugar OEM Edition as the focal point of its cloud suite, integrating it with proprietary ERP, financial tracking, and professional services automation platforms.

“The fit with Sugar was brilliant. It is a world-class application.”
GD
Greg Dennick
Head of aCloud Operations, Access Group

The results, in context

As a Sugar OEM partner, Access Group reported about $1 million in net new revenue in the prior year. That figure accounted for roughly 25 percent of net new business for its aCloud unit.

Products used

SugarCRM Sugar OEM Edition