Case Study: Global industrial manufacturer generates $181M in pipeline with 6sense
Key results
The challenge
A global industrial manufacturing provider of fastening solutions wanted to prioritize the accounts most likely to convert and to quantify how paid advertising contributed to pipeline and revenue. The team needed predictive signals to concentrate effort where it would pay off.
The solution
The company used 6sense predictive analytics to identify and prioritize in-market accounts and to attribute paid advertising influence across pipeline and closed-won revenue.
The results, in context
The program generated $181M in pipeline and $9.7M in closed-won revenue in Q3. Paid advertising influenced $113M in pipeline and $21M in closed-won opportunities, and 6sense-predicted accounts showed a 37% larger average deal size and were 3.65X more likely to open an opportunity than non-predicted accounts.