Case Study: Global financial services company grows sales 262% with 6sense

Key results

The challenge

A global financial services company wanted to enable every marketer to act in real time within their own segment rather than relying on a slower, centralized go-to-market motion. The team set out to challenge its status quo and make segment-level targeting a daily, hands-on practice.

The solution

Using 6sense, the marketing organization adopted a hands-on, segment-based go-to-market approach, giving individual marketers the intent and account data to take real-time action within their segments.

The results, in context

The approach drove a 262% increase in sales and a 528% increase in the client lifetime value of assets under management. The company credits the shift to empowering marketers to move quickly within their segments.

Products used