Case Study: Worldpay adds close to $100M in pipeline with Outreach
Key results
The challenge
Worldpay's global eCommerce sales development team wanted to move beyond chasing numbers toward crafting buyer experiences and building relationships. Doing so required more precise, calculated decisions across their outreach rather than volume alone.
The solution
Worldpay implemented Outreach's AI-powered revenue workflow platform, using strategic sequences and real-time performance data to guide sales decisions and standardize engagement.
“We are no longer just chasing numbers. We're crafting experiences, building relationships, and setting new standards for excellence.”
DSDeepak SeelamDirector of Sales Development, Global eCommerce, Worldpay
The results, in context
More precise, calculated decisions added close to $100 million in sales pipeline and led to a 10% increase in conversion rates. Strategic sequences produced a 25% increase in email open rates and a 15% increase in response rates.