Enterprise Automation SoftwareSourced
Case Study: Workato increases expansion opportunities 68% with Outreach
Workato Case StudySourced & dated by Case Study Desk
Key results
The challenge
As Workato expanded rapidly into new markets and engaged new personas, the team needed to balance personalization with scale. It lacked a standardized way to test and measure messaging effectiveness across a fast-growing sales organization.
The solution
Workato used Outreach to A/B test targeted persona messaging, surface data-driven insight into buyer sentiment, and let reps maintain personalization while delivering consistent brand messaging.
“We're growing so fast, one of our challenges is being able to find the balance between personalization and scale.”
CTCody TseDirector of Sales Development, Workato
The results, in context
Workato increased expansion opportunities 68% quarter over quarter with Outreach. With a more confident sales team, the RevOps team expects to beat its annual revenue goal by 50%.
Products used
Outreach SequencesOutreach A/B testing