Case Study: Vercel cut analytics data availability from 30 minutes to seconds with Tinybird
Key results
The challenge
Vercel's Analytics relied on an AWS pipeline built on Kinesis, Firehose, and Athena where data could take up to 30 minutes to become available to users. Slow loading times drove more customer support tickets and slowed the team down.
The solution
Vercel adopted Tinybird to ingest data over HTTP and expose low-latency SQL-based HTTP endpoints, replacing Kinesis, Firehose, and Athena with a single platform while reducing tooling costs.
“Tinybird is the most exciting data company since Snowflake. It's revolutionized the way we think about real-time data analytics at Vercel, for billions of data points per day.”
GRGuillermo RauchCEO, Vercel
The results, in context
With Tinybird, data became available seconds after enabling Analytics instead of up to 30 minutes, giving a reactive dashboard experience even over long time spans. Vercel processes 15.9PB per month and 14.5B written rows per day, handling more than 1.5M requests per day while reducing tooling complexity.