Case Study: Vegas.com increased conversions from search by 33% with Lucidworks
Key results
The challenge
Vegas.com is an online travel site serving roughly 2.3 million monthly visitors, about half of them on mobile devices. Casual travelers often searched with misspellings, and the existing mobile experience made it hard for users to find and book Las Vegas experiences.
The solution
Vegas.com implemented Lucidworks to deliver a relevant, responsive mobile search experience with spelling tolerance and out-of-the-box capabilities, reducing friction in the path from search to booking.
“Lucidworks helped us create a relevant, responsive, mobile search experience that reduced friction and increased conversions.”
PMPaul MelloDirector of Product Management, Vegas.com
The results, in context
After optimizing search for mobile users, Vegas.com increased conversions from search by 33% and decreased mobile bounce rates by 8%, while page views and user engagement rose 63%. Although only 8% of mobile users used search, they accounted for 12-15% of the site's overall conversions.