Case Study: Taulia influences $125M in pipeline with Vidyard video
Key results
The challenge
Taulia, a provider of cloud-based invoice, payment, and dynamic discounting management solutions, wanted its lean marketing team to reach and qualify buyers efficiently. The team needed visibility into which prospects were engaging with content so sales could follow up with context.
The solution
Taulia used Vidyard's Video Hub with Marketo and Salesforce integrations to host video content, capture viewing data, and pass engagement signals to sales. Reps used the behavioral data in Salesforce to time and personalize follow-up.
“It's a fine line to walk between stalking and caring, but we've found that people love when we know exactly what they want.”
BIBhaji IlluminatiSenior Marketing Manager, Taulia
The results, in context
Taulia reports that its video marketing efforts have influenced over $125 million in new pipeline. Recorded webinars alone led to more than 250 new qualified leads, and the team used viewing data to revise content after finding that 70% of viewers dropped off before the last 8-10 seconds.