Case Study: Synergy Enterprise Solutions grows MRR 40% in six months with Freshsales
Key results
The challenge
Synergy Enterprise Solutions, an Asia-Pacific customer-experience and collaboration software provider, was shifting toward a subscription model. Its previous CRM was not embedded in the sales team's daily workflow, which led to delayed or forgotten status updates and prospect follow-ups. Deals stalled or were lost as a result.
The solution
Already using Freshdesk, Synergy adopted Freshsales to manage its sales process on a cloud CRM aligned with its new strategic direction. The team used Freshsales to keep customer management and follow-ups within the flow of selling rather than as a separate administrative task.
“Freshsales lets us sell without getting in the way of selling. It helps us manage our customers better, so we can focus on what we do best.”
SSSimon ShanksHead of Sales, Synergy Enterprise Solutions
The results, in context
According to the published Freshworks customer story, Synergy grew monthly recurring revenue by 40% over six months and increased the pace of outbound contact by 90% over twelve months. Time spent on administrative tasks by teams dropped by 20%.