Case Study: How SUSE launched marketing campaigns 60% faster with Airtable
Key results
The challenge
SUSE, an enterprise open-source software company, ran marketing campaigns across disconnected systems, spreadsheets, and manual processes. The setup produced inefficiencies and errors and left the team dependent on IT to govern campaign workflows.
The solution
SUSE centralized campaign management in Airtable, automated workflows, validated lead data with scripting, and connected the platform to Salesforce and Marketo. This let the marketing team operate independently of IT.
“Airtable has completely transformed how we manage our campaigns. It's not just a tool for project management, it's become the backbone of our marketing operations.”
CSCynthia SanchezSenior Technical Project Manager, SUSE
The results, in context
Campaign launches became 60% faster and the campaign-creation SLA was reduced by 100%, enabling instant launches with no delays. Campaign delivery for quality leads accelerated from days to minutes.